Leadership Principles

This is my personal diary of leadership attributes that I have learnt and accumulated over my professional career. I thought I would share this and be as a reference of who I am or might want to be. On many of these attributes, I have real experiences of being tested and tried and still believe while I have gained some muscle memory on these, many are still work in progress.

This is also a summary from 2 letters I had to write to my Son when he finished middle school and finishing high school. I had to pen some ‘lesson learnt from parent to child’. I find the list is also a list of key attributes I care as a leader and wanted to pass it along to my family (immediate) and if the opportunity presents itself with my friends as well.

My role models or people from whom I have learnt important lessons that I remind myself constantly  are  Scott McNealy, Steve Jobs, Colin Powell, Ronald Reagan, Jeff Bezos, Ed Zander, Elon Musk, Vinod Khosla, George Pavlov. With that, what are the key attributes?

Conviction: A strong belief in something leads to conviction that takes care of fear, worries of failure and even failure. Steve Jobs is a role model.

Change Agent:  Leaders tend to change status quo, By that, I mean if you want to be a leader, expect change and change.  Scott McNealy was a change agent and he is/was a  role model for this.

Responsibility: Being a leader means being responsible. With assumption of responsibility, a lot of other skills can be enhanced or acquired. Almost all of them have this key attribute.

communication. Observe everything. Take all the inputs and be able to synthesize. All of the names above are good at it. Ronald Reagan, Colin Powell to start with.

Taking Risks: As the famous saying goes, there is no risk, then there is no reward. To me, risk is not just about reward, but its about experimentation and learning early enough. Its important to fail early and soon than later which is harder. So take risks. The person who epitomizes this for me is Vinod Khosla.

Perseverance: Conviction + perseverance is what takes one to be successful (Just make sure you have people to tell you about your blind slides and listen to them).  The person who epitomizes this for me are almost everybody but two in particular – Elon Musk & George Pavlov – a colleague at a former company.

Think big, but act small: Its actually TBASIF – Think Big, Act Small, Invest Frugally.  Dream the big things. But learn to find the simple, easy starting or insertion point. The person who epitomizes this attribute are Elon Musk and Vinod Khosla.

Sell, Sell, Sell: An entrepreneur is selling all day long to everybody. Selling to his friends, colleagues, investors, board members, employees and his customers and most importantly to himself as well. We all need to be sold or reminded as well. Most of the above names are – notable ones being Jeff Bezos, Elon Musk and Steve Jobs.

Complainer vs solver: If you complain all the time, you will never be able to lead. If you lead a group of people and are constantly solving their problems, you are not a leader. Tell them to come up with solutions not problems. Become more of a facilitator. Perhaps Colin Powell.

Believe in your gut: As Ed Zander the former COO of Sun Microsystems said – life is all about refining your gut. I think nature has built our chemistry in a way that the complex pro/con analyses results in a simple answer and that answer is reflected in driving some hormones in your stomach (perhaps from the survival instincts in early years of evolution).  When you go with your gut, you feel good. So when you come to cross roads in your decisions, ask you gut and check infrequently how you did against your gut.

Decisions: The first decision is the right decision. The second decision is worst decision.  The third decision is no decision – Scott McNealy.

OEM -> ODM -> OCM?

The OEM supply chain model has been in existence in multiple industries including computing for a long time. In the computing industry, Original Equipment Model (OEM) was perhaps kickstarted in a formal way in the 1980s  with the emergence of the PC and Intel with its processors. Prior to the PC and perhaps the Apple Mac, in the 70s, computing was delivered by vertically integrated companies. Notable ones are IBM, DEC, Prime, ICL (England), Wang, Sperry, Burroughs etc.  The OEM model led to the separation of the various layers in the delivery chain. Specifically, the chip (or processor) as a business came into full force and the separation of the processor, software (Microsoft) and the delivery of these two as an integrated platform led to the emergence of the OEM business.

Over the past 30 years, the OEM model was supplanted by the ODM (Original Design and Manufacturing) companies (like Quanta, Tyan) from Taiwan and China. That model was perhaps kickstarted in the late 1990s driven by Intel and emergence of the Taiwan/China manufacturing capabilities. This model exploded from 2000 onwards with the emergence of the cloud companies as the end customer.

The value in OEM model is the integration of either silicon (engineered by the OEM) and/or Software. Typically both Silicon and Software (as demonstrated by companies like Sun, Cisco, EMC, SGI and many more).  Over time, the consolidation of the silicon (for processors, it was Intel, for switches – it is Broadcom) combined with the emergence of open source software (Linux to start with, but perhaps a whole lot of other components that is found in apache.org) has eroded the key value proposition. After 30 years, with the consolidation in the industry (EMC/Dell as an example), has the OEM model run its course?

The value in the ODM model is in the manufacturing (cost-effective) and scale. To some extent the ODM model eroded one of the key capabilities of OEM given the consolidation of key semiconductor components (processors, switch/networking ASIC, storage controllers). But the inability of the ODM companies to move up the value chain (either own the silicon or the key SW IP), they have reached a plateau with nowhere to go but continue to manufacture at scale and do it cost effectively. The notion that an ODM can disrupt the OEMs has not happened. Sure, they have had an impact on many companies, but the 70/30 rule applies. The OEMs that have had strong band equity, have retained their position and the only the smaller OEMs have lost their business to ODMs.

Here’s a simple visual of the value chain.

Image result for OEM vs ODM

But is it time now for the emergence of a new model?    The OEM model is now facing a perfect storm. . One component of the perfect storm is the cloud as a business. The second disruptor is the emergence of Software Defined X (Compute, storage, Network) and in many cases tied to open-source . The third element of the disruption and the main disruption is the value shift to the component i.e. the semiconductor component. This I would term as the emergence of the OCM model.


OCM stands for Original Component Manufacturer as typified by companies like Intel, Broadcom but the more interesting ones are Seagate, Western Digital, Micron, Samsung.  The visual above show the three different supply chain models. The OEM model relies on the ODM as well to deliver the end system to the customer. The OCM model as typified by component companies (one good example is Mellanox – which sells chips and switches) leveraging either 3rd party or open source software to deliver system level solution to the same target customers that OEMs have addressed. While there are significant challenges in the evolution of OCM to have the same capability as the OEM, the OCM already have customers like the big cloud providers (AWS, Google, Microsoft). with a significant portion of their business (soon to be 40%) being protected by direct sell to these cloud providers which will grow while potentially  seeing reduction in profit margins. This has two effects for the OCMs. They have to find alternative higher margin (absolute margin) models as well as being able to challenge OEMs and ODMs as a good percentage of their business is already shifting to major cloud providers.

So, will these OCMs emerge? Back to the Wintel model of value shifting to component and software, but in the case, the OCM becomes the integrator of the SW along with the component to deliver a complete system. Unlike the ODM, the OCM has both financial and technical capabilities to move up the value chain.

Lets revisit this in 2020 and see if this happens.

Update – March 2019 – Nvidia to acquire Mellanox. Both companies designs and sells chips and makes boxes. Nvidia with DGX-2 (ML boxes) and Mellanox with switches..


Cloud and Fabs – different but similar

With all the buzz about cloud, multi-cloud and the ongoing consolidation in the cloud, I was reminded of a conversation with Ryan Floyd a couple of years back. Back then, we were comparing and contrasting the viability of cloud as a business.  The cloud was rapidly looking like the fab business, while Ryan felt different.  The conversation then was on the capital intensive nature of cloud as a business and the analogies with semiconductor fabs . There are some interesting similarities and differences. Lets contrast the two….

Fabs:  A view on Semiconductor/Fab business in the context of this thread:  It has taken 30 years of Moore’s law and consolidation to result in perhaps 3 companies that have the capital, capability and platform stack. In the case of logic – its Intel, TSMC and Global Foundries. In the case of Memory its Samsung, Toshiba, Micron and perhaps Hynix. 1985 was the year of the modern CMOS logic fabs (with Intel shifting to logic from memory). But what is interesting is where they top 3 are in terms of their approach.  Intel is vertically integrated (fabs + products) and trying to move upstream. TSMC has taken a horizontal ‘platform’ approach and Global Foundries has had a mix (processors – x86 and Power now) and still trying to find its way into the Horizontal vs Vertical integration chasm.

Cloud: By all accounts – the cloud business kicked off circa 2006 with AWS launch of web services. It has taken roughly 10 years to arrive at the same stage in the cloud business with the big three AWS, Google and Microsoft cosolidating the category .  All three have reached scale, capacity and technology stack, that its going to be hard to be created by others. Sure, there might be Tier-2 cloud (Ebay, Apple, SAP, Oracle, IBM etc) or geo specific (China) or compliance specific cloud operations,  but these three will drive consolidation and adoption. Its no longer just capital, its the technology stack as well.

What’s more interesting is to compare and contrast the top 3 semiconductor fabs and the 3 cloud companies in their approach and where do they go from here.

Lets start with the fabs and will focus on the logic side of the business as its the fountain head of all compute infrastructure. Their combined revenue is close to $100B ($22B in capital spend – 2016). Apart from being capital intensive, we now have a complex technology stack to deliver silicon (design rules, to libraries to IP, packaging and even software/tooling) to make effective use of the billions of transistors.   Similarly, now with cloud with the value is moving up the stack to the platform aspects. It is no longer logging into and renting compute or dump data into S3 via a simple get/put API. It is about how to use infrastructure at scale with Lambda, Functions or PaaS/Platform level features, APIs that is specific to that Cloud. You can now query on your S3 data. That is API/vendor lock-in.

The tooling required to deliver a chip product, while not specific to a fab, the optimizations are specific to the fab. Same with the cloud. The tooling might be generic (VM, containers for e.g.) or open source, but increasingly its proprietary to the cloud operations and that is the way it will be.

From a technology stack, competency and approach to market, Google looks more like Intel, AWS like TSMC and Microsoft like Global foundries (not in the sense of today’s market leadership).  Intel is vertically integrated and Google shows more of that.  Intel has deep technology investments and leads the sector and so does Google/GCP as contrasted with AWS or Microsoft by far. Every fabless semiconductor first use is TSMC foundry and same with any cloud based business (AWS first).  Cloud infrastructure unlike fabs were not the primary business to start with. All three leveraged their internal needs (Google for search, AWS for books/shopping and Microsoft for bing and its enterprise apps) leveraged their initial or primary business to fund the infrastructure.

Can one build your own cloud  i.e. “Real Men have fabs” – [TJ Rodgers – CEO of Cypress Semiconductor famously quoted]. While building and developing semiconductor is both capital intensive and needs deep technology and operational experience, cloud can be built with all the open source code that is available. While that is true,  despite the availability of plethora of open source tools, its the breadth and depth of tooling that is difficult to pull off. Sure, we can assemble one with CoreOS, Mesosphere, Openstack, KVM, Xen, Graphana, Kibana, Elastic search etc etc. Increasingly the stack becoming deep and broad, its going to be hard for any one company (including the big Tier-2 clouds named above) to pull it off at scale and gain operational efficiency. Sure, one could build a cloud in 1 or 2 locations. How to do you step and repeat and make it available around the globe and at scale. Intel and TSMC eventually excelled in operational efficiency.  Sure Dropbox might find it cheaper to build their own, but the value is shifting from just storing to how to make it available for compute. That level of integration will force the swing back to the big three.

Cloud Arbitrage: Multi-cloud vs Multi-fab: There is the rage today to go multi-cloud. How great it would be to move from AWS to GCP to Azure at the click of a button. Tried the same in the 1990s, while at Sun for processors. Wanted to have multi-fab. TI was the main fab and wanted TSMC, UMC and had engagements with AMD. The reality is, the platform stack has unique features that the solution will naturally gravitate to. Its more expensive to be in multi-cloud as a strategic direction than picking a cloud partner and drive deep integration. Yes, from a business continuity and leverage of spend, one would want multi-cloud. The reality is Netflix is with AWS and not with Microsoft or Google. They are doing fine as a business. Perhaps, you don’t have to pick the entire application stack to run in all the cloud. You are better off picking specific categories and LOBs can run them in specific cloud. That brings diversity and perhaps continuity of business as well as leverage the unique properties. For e.g. developing machine learning type apps, GCP is better than AWS. For  video streaming, maybe AWS is just fine (although google will tell you they have more POPs and capability due to YouTube for this).

Where do we go from here in the cloud? I most certainly will be wrong if you were to come and read this blog in 2020. But there are some truisms (not a complete list – but a start..)

Vertical Integration: The current $18B Cloud business will be >$100B between 2020-2025. That is a seismic shift that will impact all including businesses down the infrastructure stack (semiconductor companies for e.g.) as the big three will show signs of more vertical integration in their stack including having their own silicon. Intel likewise is trying to get more vertically integrated and microsoft is trying to find its way there. Maybe the exception here is going to be TSMC staying truly horizontal. The big three cloud operations are and will be more vertically integrated. There is also a culture or gene pool aspect of this.

Service v Services (or IaaS vs PaaS):  Despite all the technology chops at Intel, they have had mixed results  in the fab service business. While AWS has excelled in the IaaS part, its ability to build an compelling eco-system around its platform strategy will be tested. Likewise for Google, while traditionally it has strong in-house platform assets,  building a strong developer community (e.g.  Android) while delivering a great customer centric experience would be the challenge.  Microsoft by nature of having a strong enterprise apps footprint can and could get both the service and services right. Goes back to the gene pool or the service mentality vs services mentality. AWS has excelled in the service aspect  (TSMC excelled in the 90s) and leader in services as well. GCP (akin to Intel) has the platform strengths and has to supplant it with a modern era customer engagement model to gain market share. This  will require  cultural/organizational shift to be service oriented. Not just technology or business model.

Lock-in: Lock-in is reality. Have to be careful which lock and key you will want, but that will be real and go with eyes wide open.  Its now at the API level and moving up the stack.

Data gravity: Increasingly data will be differentiator. Each one of the big three will hoard data. There are three types broadly speaking (private, shared and global)  of data and applications will use all of them. This will be a gravitational pull to use a specific cloud for specific applications. IBM has started the trend to acquire data (weather.com). Expect the big three to acquire data that is needed by applications as part of their offering. This will be another form of lock-in.

Cloud native programming (Lambda, Functions, Tensorflow…..) A similar holy grail approach has been attempted in the silicon side as well with ESL and high level synthesis. What is interesting for comparison is, generic application development is approaching what the hardware guys have been doing for decades – event driven (sync, async) programming or approach data flow. This is an obvious trend that kicked off in 2016.  This is a chasm for the generic programmer to cross (despite the crumminess of verilog, its hard to program). This is where each one of the big three will take different approaches and differentiate and create the next lock-in.

In Summary, today (2017), AWS looks more like TSMC. GCP more like Intel and Microsoft somewhere in-between (GF?). We will revisit in 2020 to see what they look like – more similar or different?

The VMware moment in storage?

“No army can withstand the strength of an idea whose time has come” – Victor Hugo.

We seem to have reached that moment in time for storage like with compute back in Circa 2003.

Why 2003? The 2 socket 2U became the workhorse compute engine for range of workloads (the web cloud and enterprise virtualization).



This is a form factor that spawned a whole category of compute that was not done before. The same underlying silicon technology (processor and DRAM) enabled the acceleration of adoption of the architectural shift.  I pick 2003 because between 2002 and 2004 number of events that conspired to rise of compute virtualization while simultaneously enabling distributed computing. Here are some notable events.

  1. Throughput (Multi-core/threading) over latency (MHz): AMD announcement of Opteron (x86-64) in 2003 with Intel following suite in Gallatin in 2003, followed by its own 64 bit in 2004. It was the beginning of the multi-core era for x86 (whereas it had dawned on others earlier (sparc & sparc ). DDR2 memory was introduced at the same time.
  2. Compute Virtualization: VMware acquisition by EMC but more importantly major update to ESX version with support for VMotion, Virtual SMP.  VMware drove the definitions of Virtualization into x86 CPUs that showed up 2-3 years later. (VT-x etc)
  3. Distributed Computing: Google sharing ‘GFS’ the paper that was perhaps the motivation for MapReduce and eventually Hadoop

The common theme with these 3 events were, the availability of dual socket multi-core CPU based system (dell-2U) with more than adequate compute and memory at low cost that enabled both server consolidation (Virtualization) and emergence of distributed computing outside of Google (Hadoop for e.g.).


2017 = 2003 for storage. The emergence of 2U 24 Drive NVMe storage


  1. Storage throughput: Emergence of NVMe as the performant flash/storage interface with potential cost cross over SSD and more importantly delivering high throughput much like multi-core/multi-socket CPUs for compute. With each drive sustaining 2-3GB/s, a commodity storage platform can deliver 30-40 0GB/s. This is timely with the emergence of RoCE and 100Gb Ethernet (4x100Gb)
  2. Emergence of 16 TB flash drives (3D-NAND) and cost of NAND is at the cusp of dramatic cost decrease with capacity increase.
  3. Distributed System: The emergence of variety of robust distributed data stores (some call it software defined storage) solutions – mostly from emerging startups (see  below).

Once again thanks to underlying silicon technology (3D NAND in this case and NVMe), throughput, capacity and cost reach a perfect storm that will enable a whole range of new categories for storage.  The value shifts to the software as it did then with VMware. Time is ripe for ‘VMware’ of storage to emerge.

The emergence of  Top Of the Rack Storage (TORS), much like TOR emerged with the transition to commodity 2 socket rack mount systems, will enable a whole new class of systems to be deployed. For e.g. its now possible to go ‘diskless’ in each server and with the advent of NVMoF coupled to a TB 2U box, its very likely that most cloud scale infrastructure could be built with compute that has just CPU and memory and all storage consolidated to this TORS within the rack.



Shirjeet Mukherjee of Cumulus networks makes a good analogy and similar observation for networking (see trident ). He asks..

  • Which OS will unlock the networking innovations and thinking like Linux vendors like RedHat, SuSE, and TurboLinux did for compute applications? ….

A corollary question is who will emerge to be the ‘VMware’ for storage and what are the key attributes. The who is likely to be a company that was founded a few years back much like Google and VMware were founded a few years before the 2003 moment. The key attributes are truly distributed data management system that is drive, node, rack, DC failure tolerant, continuous availability, expose file, block, object and emerging data access methods (KV, tables, streams, queues etc).

Looking back – 1998 was an interesting year. That was the year VMware and Google were founded. Co-incidently In 1998, I led the team that enabled Sun to deliver the lowest cost ($1K) workstation and server running Unix that was faster than Intel CPUs while at the same time Sun announced the E10K at $1M apiece. Little did I know then 5 years later, the seeds of the shift was sown in 1998.


wrong tool

You are finite. Zathras is finite. This is wrong tool.

----- Thinking Path -------

"knowledge speaks but wisdom listens" Jimi Hendrix.

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